Roenigk Technology

National Television Spot for David H. White

ryan — Wed, 21 Jul 2010 19:55:21 +0000

In addition to building and maintaining a stunning website for author David H. White, we also had the pleasure of producing a television commercial in support of David’s book, A Stroke of Genius.

The 30-second spot ran on CBS, CNBC, ESPN, Fox News, The Golf Channel, MSNBC and regional Fox SportsNet channels across the country. You can view the spot here:

Iron Tribe Fitness Hits it Big

ryan — Thu, 08 Jul 2010 19:52:23 +0000

Iron Tribe Fitness is a Birmingham-based CrossFit affiliate that opens its doors in February 2010. From the very first day, The Tribe has improved the bodies and minds of its member athletes.

Iron Tribe Fitness – Social Network Profile

Iron Tribe Fitness – Photos Blog

Iron Tribe Fitness – Navigation

Iron Tribe Fitness – Home Page

Iron Tribe Fitness – Groups

Iron Tribe Fitness – Activity Feed

Iron Tribe Fitness – Videos Blog

We partnered with the dynamic duo of Anna Reynolds and Kelly Housholder to bring IronTribeFitness.com to life. The site features six blogs and its very own social network, complete with athlete profiles, groups and forums. Athletes can high-five and challenge each other online, just like they do at the gym.

The Tribe has grown to nearly 200 members in less than six months. The volume of blog posts, comments, photos, videos and recipes is astounding. Every day, Forrest, Aaron and the entire Iron Tribe team put the website through a workout.

David H. White Just Keeps Getting Better

ryan — Thu, 08 Jul 2010 18:52:20 +0000

We partnered with the talented and accomplished Kelly Housholder of from scratch design to produce a sharp website for author David H. White in 2009. Since the launch, we have updated David’s site several times and it just keeps getting better.

David H. White – Books for Sale

David H. White – Blog Post

David H. White – Blog Archives

David H. White – Automated Blog Feed on Home Page

David H. White – Custom Twitter Feed

One of the most interesting additions is the customized Twitter feed at the top of the home page. As a passionate and keen sportswriter, David quickly realized the value of Twitter, no matter what sport is in season.

Visit David’s website often to see this cool Twitter feed in action. The Twitter bird changes based on the content of each tweet.

There’s nothing like a fresh start.

ryan — Wed, 07 Jul 2010 19:23:36 +0000

We launched our new website today. Launch day is a good day for any website, but it’s not like printing a newspaper or rolling a car off the assembly line. The great advantage of digital media is the ability to adjust, improve, share and repeat.

So, that’s what we plan to do. This is just the beginning. Stay tuned.

OutSmart Magazine’s New Website

ryan — Tue, 01 Jun 2010 20:21:03 +0000

Technology has changed a great deal since OutSmart Magazine launched its first website 10 years ago. As you might imagine, everything is faster, less expensive and generally BETTER.

OutSmart – Photo Gallery

OutSmart – Articles and Blog Posts

OutSmart – Home Page, Continued

OutSmart – Home Page

OutSmart – Events Calendar

This was a quick project. In just about a month, we sped from ZERO to LAUNCH. That’s not speed, it’s velocity (speed + direction). It was our pleasure to work closely with the OutSmart Magazine team to set it up and knock it down.

When you visit the new website, you will see that it features blogs, articles and other compelling content. Our role was to design the site, build the framework, train the OutSmart team and then get out of the way. Readers love the new design and features. The OutSmart team loves the flexibility and powerful content management platform. We love it all.

This is only the beginning: the website we launched for OutSmart in June is just a teaser… stay tuned for the NEW new site later this year.